Peaceful Parent Happy Kids — Website Redesign

Peaceful Parent Happy Kids is the flagship platform for internationally recognized parenting expert and author Dr. Laura Markham. After years of ongoing collaboration, our team partnered with Laura to lead a full-scale website redesign following her brand’s transition from Aha! Parenting to Peaceful Parent Happy Kids. The new site brings clarity, structure, and ease to a library of over 300+ parenting articles, guides, and videos—transforming it into an accessible, mobile-friendly hub for parents worldwide.

Our Solutions

Responsive Redesign
Enhanced Navigation & Search
Optimized Content Organization
Online Courses & Membership-Only Modules
Coaches Directory for Parents
Integrated Online Store

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- Responsive Redesign
- Enhanced Navigation & Search
- Optimized Content Organization
- Online Courses & Membership-Only Modules
- Coaches Directory for Parents
- Integrated Online Store
‍
- Responsive Redesign
- Enhanced Navigation & Search
- Optimized Content Organization
- Online Courses & Membership-Only Modules
- Coaches Directory for Parents
- Integrated Online Store
‍

Description

As part of the rebrand, Peaceful Parent Happy Kids needed a more intuitive and scalable digital home. The previous site housed hundreds of valuable resources but had outgrown its structure—making it challenging for visitors to discover content and for the team to maintain consistency.

Enginate led a full discovery and redesign process focused on three key goals: accessibility, organization, and long-term growth.

Strategic Approach

‍Through stakeholder interviews and content mapping, we identified how users searched, skimmed, and navigated the site’s extensive resource library. This informed a new structure designed to surface content by topic and audience, reduce click-depth, and improve the mobile experience.

We then implemented:

Responsive Redesign: A modern, mobile-optimized interface built to perform across devices.
Enhanced Navigation: Streamlined menus, contextual links, and a smarter internal search.
Optimized Content Organization: Re-architected taxonomy for 300+ pages of written, video, and downloadable content.
Membership Area: A secure, scalable system for premium and course-related content.
Coaches Directory: A searchable listing of certified parenting coaches with category and location filters.

Results

‍The redesigned platform saw increased engagement, longer time-on-site, and stronger participation in premium memberships and courses. The new content framework also positioned the site for future growth—supporting ongoing updates and expanding programs with ease.

Ongoing Partnership

‍We continue to collaborate with the PPHK design team on new layouts and functionality updates as her brand evolves. This project exemplifies how strategic rebuilds can modernize established platforms while preserving the trust and authority they’ve built over time.

Related Project

‍Looking to see how this website evolved into a full learning platform? Explore the Peaceful Parent Happy Kids Online Course, where we extended this project’s strategy into a custom-built education environment serving thousands of parent-students worldwide.

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