How We Work

A Clear, Collaborative Process from Discovery to Ongoing Support

We blend structured discovery, thoughtful design, and dependable execution so your website doesn’t just look great—it becomes a reliable system for enrollment, communications, operations, and growth.

Discovery Design & UX Build & Integrations Ongoing Support

Our Process

From first conversation to launch (and beyond!)

Most of our clients are busy teams wearing many hats. Our process keeps things structured and predictable so you always know what’s happening, what’s next, and what we need from you.

1

Discovery & Strategy

We start by understanding your organization, audiences, tools, and goals—so we’re solving the right problems, not just “making a new website.”

  • Stakeholder conversations and requirements gathering
  • Existing site, content, and analytics review
  • Shared success metrics, project priorities, and constraints
2

UX, Content & Design

Next, we map out the content structure and user experience so the site supports your programs, not the other way around.

  • Sitemap and content architecture for your key audiences
  • Page flows and UX notes that clarify user journeys
  • High-level layout direction aligned with your brand—enough clarity to make decisions without locking you into pixel-perfect wireframes.
3

Build, Integrations & QA

We handle development, integrations, and testing so launch is calm and predictable, not a last-minute scramble.

  • Responsive build on a customizable platform
  • Forms, automations, and third-party integrations
  • Accessibility checks, performance tuning, and cross-device QA
4

Launch & Ongoing Support

After launch, we don’t disappear. We train your team, monitor performance, and continue improving your site as your needs evolve. Your team can update content as needed—we tailor tools, training, and editing access to match how hands-on you want to be.

  • Content and CMS training for your team
  • Post-launch monitoring and refinements
  • Ongoing support, enhancements, and optimization
Planning and UX sketches

What to Expect

A steady, well-run project—not another thing on your plate.

We treat your time and attention like scarce resources. Our job is to guide the project, keep decisions documented, and make it easy for your team to participate without living in the project.

Clear milestones, timelines, and expectations from the start.

Regular check-ins with focused agendas — not endless meetings. We set up a predictable rhythm so your team always knows what’s happening, what’s coming next, and what we need from you.

Decisions captured with clear next steps, assigned tasks, and timelines.

Analytics, SEO, and measurement planned early — not an afterthought at the end.

In Practice

See this process in real projects

A few examples of discovery, UX, and build phases across recent client work, each following our same structured approach.

What You Get

A process built for mission-driven teams, not full-time web departments

Whether you’re a school, nonprofit, or growing business, you get a partner who can translate complex needs into a practical roadmap—and stay with you as your digital needs evolve.

Structured Discovery

We lead with questions, workshops, and audits so decisions are grounded in real needs, not guesswork.

Built Around Your Team

We design around your programs, content, and systems—so your website works the way your team already works.

Technical Stewardship

Hosting, performance, accessibility, and integration considerations are priority from day one.

Analytics & Insight

We help you measure what matters—conversions, engagement, and key visitor actions—so you can iterate over time.

Support That Scales With You

From light care plans to full partnership, we offer support tiers that match how hands-on you want us to be.

A Long-Term Partner

Many clients stay with us for years. We learn your context once, then help you keep building on that foundation.

Next Step

Curious how this process would look for your team?

Share a bit about your organization and goals, and we’ll walk you through what a phased project could look like—timelines, investment, and options that fit your capacity.