Project Overview
Full website redesign supporting hundreds of articles and resources
A modern, responsive rebuild designed to scale with ongoing content growth.
Advanced content organization by ages, topics, and concerns
Articles categorized across multiple dimensions to reflect how parents actually search for help.
Enhanced navigation and on-site search
Clear pathways and filtering tools that reduce friction and improve discoverability.
Membership and course-ready architecture
Site structure designed to support gated content, premium resources, and future programs.
Mobile-first experience for a global audience
Optimized layouts and interactions across devices for busy parents on the go.
Project Description
OverviewPeaceful Parent Happy Kids serves parents worldwide with evidence-based guidance across every stage of childhood. Over time, the platform grew into a vast library of articles, guides, videos, and supporting resources—making content discoverability and usability increasingly critical.
Following a brand transition from Aha! Parenting to Peaceful Parent Happy Kids, the site needed a redesigned foundation that could support both the scale of its content and the trust parents place in it as a go-to resource.
The Challenge
The previous site housed hundreds of valuable pieces of content, but its structure had become difficult to navigate—especially for new visitors and mobile users. Parents often arrive with very specific needs, yet the content was not always easy to locate quickly.
The challenge was to reorganize an extensive, interconnected content library without losing existing value, while also creating a system that could continue to grow without becoming unwieldy.
Our Approach & Solution
Enginate led a discovery-driven redesign focused on clarity, structure, and long-term sustainability. We worked closely with Laura’s team to understand how parents search, skim, and return to content—informing a new information architecture built around real-world use cases.The site was restructured to organize content across multiple dimensions, including:
- Ages and developmental stages
- Parenting guide topics
- Common concerns and challenges
This approach allows a single article to live in multiple relevant contexts—dramatically improving findability without duplicating content.
Key Outcomes
The redesigned website now functions as a robust, intuitive content hub—supporting hundreds of articles while remaining easy to navigate and maintain. Parents can quickly find relevant guidance based on their child’s age, situation, or concern, while the editorial team can confidently expand the library without reworking the site’s structure.
The new foundation also positioned Peaceful Parent Happy Kids for future growth, including expanded memberships, courses, and premium offerings—making the website a central, scalable pillar of the brand.
Related Project
Interested in how this content platform evolved into a full learning environment? Explore the Peaceful Parent Happy Kids Online Course Platform, where we extended this strategy into a custom-built education system serving thousands of parent-students worldwide.
