Meet Devon Reehl

Our Leadership

Meet Devon Reehl

Co-Owner • Chief Marketing & Strategy Officer

Devon leads digital strategy, creative direction, and custom development at Enginate—helping teams translate vision into high-performing websites, platforms, and long-term growth.

Devon is a designer, developer, and strategist with a background in communications, brand building, and business growth. Before co-founding Enginate, he followed an unconventional path—spending nearly a decade as a touring musician, playing 150+ shows a year while building websites and experimenting with digital marketing on the road.

As his freelance development work expanded, so did the demand for custom, scalable websites and platforms. It became clear the work had outgrown a solo practice. Partnering with Aisha—whose operations expertise matched his technical and creative strengths—they co-founded Enginate: a studio built to combine thoughtful UX, robust build quality, and strategy that scales.

Today, Devon leads digital strategy and complex builds. He also serves on advisory boards for key platforms and is often the one translating “what the business needs” into a practical roadmap for content architecture, integrations, and sustainable growth.

Devon is known for balancing creativity with grounded decision-making. Whether he’s designing a new content model, mapping integrations, or shaping a full rebuild, he brings a steady, systems-level approach that helps teams gain clarity and momentum.


How Devon leads your digital strategy

Based on his strengths and background, here’s what it’s like to have Devon guiding your website and digital roadmap:

Vision + practicality.  He can zoom out to see the whole system—programs, audiences, technology—then zoom in to define the next right steps.

Platform-native thinking.  He understands what different platforms are great at and how to design within it so you’re not fighting your tools.

User-first, not trend-first.  Design decisions are grounded in how people actually use websites, not whatever is trendy in the moment.

Calm problem-solving.  He brings clarity and structure even when project are complex—helping teams make decisions confidently and move forward without overwhelm.

In Practice

What it’s like to have Devon on your project

Clients often come to us with “we’ve outgrown our website” or “our tools don’t talk to each other.” Devon helps turn that frustration into a clear plan and a system that works.

Clarity on the roadmap

You’ll know what’s possible now, what comes later, and how to phase work so it fits your budget and capacity.


Thoughtful architecture

Content models, forms, and integrations are planned up front—so the site stays flexible instead of becoming a tangle over time.


Stable, scalable build

Under the hood, your site is built for performance, longevity, and ease—not just to look good on launch day.


Next Step

Want Devon and the Enginate team on your next build?

Tell us a bit about your current site, tools, and goals, and we’ll outline a smart, phased path forward—strategy, build, and support included.