A leadership consulting & coaching agency, Liberated Development, collaborates with companies and individuals to craft personalized strategies and culture-informed solutions for their business. During a successful initial year in high demand, the limitations of their DIY "website builder" site became evident: constrained mobile experience, limited page designs and modules, and minimal consideration for user experience (UX). It was time for an upgrade! Our goal was to transcend the restrictions of the previous site, providing a seamless mobile experience, expanding page design options and modules, and prioritizing a user-centric approach to enhance overall UX.
The transformation of Liberated Development's online presence reflects a strategic upgrade from a DIY "website builder" to a professionally coded, responsive website. Designed for scalability and equipped to accommodate growth without the limitations of website builders, our team initiated the process with a logo refresh and the creation of a new brand and style guide.
Since the site's initial launch, we've continuously enhanced its capabilities to align with Liberated Development's evolving needs. Custom-designed features have been seamlessly integrated to support team expansion and the introduction of new service offerings. Additionally, client-editing modules have been implemented, allowing easy updates to the site's dynamic content without the need for code.
Most recently, Liberated Development needed a professional, branded solution to deliver course materials to participants as an alternative monthly emails with documents and links—all while protecting client anonymity. Our team developed a customized login-access solution to streamline the distribution of course materials. This newly designed portal provides Liberated Development with the flexibility to effortlessly edit course content, incorporating downloadable documents, videos, and audio. It enables them to deliver materials to participants through scheduled, timed-release sessions on a monthly basis, all achieved without the complexity of coding.
As of winter 2024, the newly established portal has successfully facilitated the launch of Liberated Development's initial two online courses, marking a noteworthy milestone in elevating their online presence.