How We Work
We believe that your website is a considerable investment and it should provide you a return. Whether that comes from direct online sales, leads,
or a stronger impression of your brand, there are many ways your online presence can impact your bottom line. But one thing is for sure: the
days of just "having a website" are long over—you should be thinking about what you want your website to do for you.
Our clients hire us to help them navigate the ever changing landscape that is the web. We bring 15 years of experience in the field, and we're
building on that experience daily by staying on top of the latest online marketing techniques and the tools that make them a reality. WE do
this so YOU can stay focused on what makes your business great.
To achieve these goals, our agency specializes in an online marketing platform called Adobe Business Catalyst (BC).
BC is a full-featured suite that allows us to deliver on our goal of creating not just a website for our clients, but an "Online Business."
It allows our clients to have features like a shopping cart, customer web forms, "members only" areas, and much more. It also allows clients
to make their own site edits, grow their marketing list, and control inventory among other things. We like it because it's uniquely setup to
grow with your business—and that's key to executing any online vision.
We've specialized exclusively on this platform for over 5 years, and our relationships within the BC community keep us positioned to provide a
unique level of expertise and support to our clients.
The cost of designing and building an Online Business is variable, much like building a house. The time and investment required to bring or grow
a business online can vary based on the complexity of the project, but here are some options:
Custom-Built Online Business
In order to develop a custom-designed online business, we first take the time to get to know your business inside and out. We invest time in finding
out where you are with your business and where you want to go. In spending this time with you, we begin to develop an online strategy—a
"recipe" to make your site a success. For most clients this involves custom design, copywriting and development. It can also include post-launch
strategies such as email marking and Pay Per Click (PPC) campaigns. Developing a custom-designed online business is the most strategic approach
for your business, and as a result, clients who take this approach see the most results.
For projects with a smaller budget or short timeline, we offer template "reskinning." Starting with a fully functional, Business Catalyst integrated
template, we tailor the appearance, branding, and make layout modifications to transform the template into your Online Business.
Additional Services & Features
Some clients come to us with an existing Business Catalyst website that needs some custom development to solve a particular business need. We provide
ongoing support options for clients who want the peace of mind of knowing they have someone to contact when they have a question or need routine
site maintenance. We also provide support to other BC developers & partners who may need help from experts on the platform.
In addition we also offer SEO, email marketing, social media consulting, and branding to name a few, and have working relationships with partners
who offer other services such as print design.
Contact Us to discuss your business goals and learn more about how the Enginate team can help you meet them. We look forward
to getting to know your business!